Original Content is King
Having unique quality content on your website will increase the traffic to your website and keep people coming back to read more.
Updating your blog posts is very important and keeping the content relevant to the target market of the the intended niche of the website is important. If you have a website for an automotive repair shop then your potential audience would want to read information about car repairs and tips on how to keep your vehicle running smoothy and for a longer time.
Look for market trends on what people are researching on the internet in your location. If you have winter weather conditions of snow and icy then the could relate to those conditions. IE in the winter for a mechanics shop relevant content would relate to tune ups, winter tires, anti freeze.